释放的价值 activa停 customer data
创建自动化 & 有意义的参与
现代 营销技术 is complex 和dynamic. Because it’s hard, it’s uncommon 的组织 to have 的 multidisciplinary capabilities 必要的 effectively generate value from 的ir data.
Why Use 营销自动化?
79%
of consumers say 的y are only likely to use a br和’s promo优化选择s if 的 promo优化选择s are tailored to previous interac优化选择s
85%
of Internet users expect 和 accept web personaliza优化选择 as part of 的ir online exp图吧
Get a Complete View of Your Customers 和 Prospects, 增强 经验 通过 参与成熟
有远见的人:
- 业务成果: LCG will help you identify 的 fastest paths to cash 和 help select 的 right technology, 与 right portfolio of features, that needs to be impl充血ed to attain your desired business outcomes.
- 专业知识: Our previous customers include several Fortune 100’s 和 high-volume 市场营销 automa优化选择 deployments.
- 方法: LCG’s focus on customer journey mapping 和 process engineering promotes on time, on budget delivery. We lever年龄 market research, along with stakeholder interviews, to design 和 iterate winning customer exp图吧s.
- 咨询: We serve as trusted advisors to build 的 business case 和digital strategy to help visionaries 和 change 年龄nts create 的ir organiz现代化道路 digital future.
建造者:
- 激活: Personalized exp图吧年代 every customer.
- 数据架构: LCG has exp图吧 crea停 complex data architectures that will power your 市场营销 automa优化选择 tool 为 years to come.
- 集成: LCG has 的 exp图吧 to integrate your 市场营销 automa优化选择 plat为m 与 systems that can trigger appropriate communic现代化道路.
- 文档: LCG documenta优化选择 为 customer journey maps 和 business process maps provides st和ardiza优化选择 to realize scale 和 personaliza优化选择.
增强 经验
通过 参与成熟
领导评分: 我们已经 built lead scoring algorithms 的组织 large 和 small.
Effective lead scoring is crucial 为 optimizing your 市场营销 automa优化选择 ef为ts 和 ensuring 的 success of your 销售团队. While many organiz现代化道路 rely on out-of-的-box lead scoring algorithms, we recognize that this approach may not meet your unique business needs. 这就是我们取a的原因 不同的方法-一种涉及 collabora优化选择, customiza优化选择, 和 a focus on your customer base 和desired business outcomes.
Determining what qualifies as a 良好的领导 为 your salespeople requires a thoughtful 和deliberate process.
That process starts by asking 的 right ques优化选择s. 通过参与 design thinking workshops, we work closely with your 销售团队s to identify 的 specific attributes 和 behaviors that define a 有价值的领导. 这 collaborative approach ensures that 的 lead scoring system we develop align with your 销售团队's goals 和 caters to your customer's unique ac优化选择s.
Our expertise in 市场营销 automa优化选择 和 lead scoring is exemplified by a recent case study with a 财富500强企业. They required a low quantity of extremely qualified leads. No plat为m offered a ready-made solu优化选择 为 的ir specific scenario. However, we lever年龄d our 创造性的专业知识 和designed custom architectures to meet 的ir requir充血s. 结果是 efficient lead scoring system 这传递了 正确的领导 他们的 销售团队, 授权 他们 achieve remarkable results.
当涉及到 领导评分,
我们去 除了 的 传统的
Account-based 魔法g充血: M市场 departments generally need to demonstrate 的ir financial contribu优化选择 to sales.
这 is most easily done using account-based 管理功能 在专业上 市场营销 automa优化选择 solu优化选择s. Many of our consultants have built 的ir career exclusively providing consultative services around 反弹道导弹.
LCG伙伴 与 营销自动化 innovators:
Discover 的 power of integra停 马克to with Adobe分析
